Buyer competition is not a market event. It is a campaign outcome. It requires deliberate action, consistent follow-up, and a specific set of behaviours that most agents either do not know or do not execute.The open home is visible. The follow-up is not. Sellers see the number of groups thro

Changing agents mid-campaign is treated as a last resort. By the time a seller reaches that decision, weeks have passed, the property has accumulated days on market, and the options have narrowed. The cost of the original selection has already been paid. What remains is understanding why it happened

The relationship between inspection attendance and competing offers is not automatic. Something has to happen in between - and that something is almost entirely the responsibility of the agent.The open home is visible. The follow-up is not. Sellers see the number of groups through. They do n

The relationship between inspection attendance and competing offers is not automatic. Something has to happen in between - and that something is almost entirely the responsibility of the agent.The open home is visible. The follow-up is not. Sellers see the number of groups through. They do n

Open a real estate website and browse the active listings in the Gawler corridor. Some properties announce themselves. Others disappear into the scroll. The ones that disappear are not necessarily worse properties - they are worse campaigns. And a worse campaign means fewer buyers, fewer inspections